Product and Solution Vision
People at work are thirsting for context, yearning to know that what they do contributes to a larger whole.
- Daniel Pink, Drive [1]
Definition: The Solution Vision represents the future state of the solution under development. It serves as a reflection of customer and stakeholder needs and the proposed product or service to meet those needs.
Summary
The purpose of a product or solution vision is to help everyone contributing to understand what the future will look like and how it relates to their work. It reflects the needs of customers and stakeholders, offering a clear view of how the organization intends to solve a business challenge. It sets the creative direction for the organization and motivates people at all levels to work together to realize that future. This clear direction fosters alignment, collaboration, and quick decision-making while allowing ARTs and teams to act with autonomy, creativity, and agility toward common goals.
What is a product or solution vision?
A vision is a clear and motivating description of the future intended to engage team members while setting limits and context for what they are creating. Its mission is to inspire and align everyone in the organization. This helps people see what changes are coming and visualize the impact on their customers. It motivates action, aids decision-making, and helps teams make quick choices based on a shared goal. As a result, it allows individuals and teams to collaborate while allowing them to work independently as needed.
Without a well-crafted vision, misalignment, delays, waste, defects, and reduced engagement are likely to occur. This hampers the organization’s ability to deliver value for itself and its customers. Thus, a compelling vision is crucial to avoid poor outcomes.
How is a product or solution vision expressed?
Last Update: 25 February 2024